ABC Jobseeker Headlines Leave Jobless Stunned

Most readers have the attention span of a gnat. Which is why the headline and the lede—the initial paragraph—are so critical to a story, and are often all that a reader will see. The impressions gained there are usually all that is left from “reading the news”. So headlines with emotive language and stories with […]

The Share Market — Better Than Covid Facts, Apparently

On Saturday the ABC published an article with the remarkable headline “The share market is telling us how we’re doing in the fight against coronavirus“. The article was by a business journalist, so I suppose the old aphorism that “if all you’ve got is a hammer everything looks like a nail” applies, but it’s a […]

A Tale Of Two Headlines

I’ll freely admit science journalism is a hobby-horse of mine, but I don’t think you need to be either a scientist or a writer to detect the not-so-subtle difference between the two headlines above. In fact, you could be forgiven for thinking they were written about two different scientific papers; but they weren’t. They were […]